Paradny Kvartal. New Home Buyers Make Their Choice!

At the end of March, the Neuhaus design gallery was chosen by Construction Corporation Renaissance of St. Petersburg for holding an unusual event for the customers of Phase 1 of Paradny Kvartal (Front Quarter), the first posh neighbourhood in the Northern Capital. Thus future residents of the neighbourhood got an opportunity to select the best design for the interior fit-out of the lobbies and staircase landings. It was for the first time that such a marketing project was implemented in the construction market of St. Petersburg.

Early this year the Corporation launched a tender inviting architecture workshops to submit their designs for the interior fit-out of the lobbies and staircase landings of the neighbourhood houses to be built at Phase 1.

Corporation specialists selected four best designs appropriate for the status of Paradny Kvartal as stylish, substantial and exquisite. From the engineering perspective, the four designs were tight-knit setting a benchmark for quality, durability and integrity. The design will ensure comfort, usability and cosiness for the future residents.

The prerequisites listed in the technical specifications included the forming of a single interior solution for the whole space, use of natural stone such as granite or marble, wooden panels, Venetian plaster and decorative coatings as well as the use of interior paintings, panel paintings and small plastic forms. In addition, the concierge’s stand, furniture and other interior accessories should certainly meet the highest standards of deluxe houses.

During a presentation held in a gala environment the guests of the event were introduced to the best designs. After a lengthy discussion a vote was taken, exclusively by Corporation clients.

To count the votes the future residents of the neighbourhood elected an independent commission including a buyer, an official of the Corporation and a worker of the Neuhaus gallery. And the Best Project to be now implemented was selected by a majority of votes!

The party went on extremely free and easy. During the presentation a masterclass was performed by a florist virtuoso, classical tunes were played by a well-known harp player from St. Petersburg, and the guests enjoyed exquisite refreshments and drinks. And that was but a small part of the nice surprises prepared for the customers of Construction Corporation Renaissance of St. Petersburg.