Future Residents Select Lobby Fitouts for Grunwald Compound Buildings.
12 December 2007
On December 11, Legion 1 business centre hosted a unique marketing action conducted by ZAO Mosstroirekonstruktsiya (a company of LSR Group) to enable the future residents of the Grunwald elite compound to select the interior fitouts of compound buildings.
Leading architect offices from Moscow and Germany (NPS Tchoban Voss, Assman Salomon, Project Meganom, and Ostozhenka) jointly with Mosstroirekonstruktsiya provided Grunwald residents with two options to select from for the interior fitout of four types of houses. The colour solutions and offbeat texture of the materials offered were carefully selected to make sure the designer’s concept remains relevant in the decades to come. The key design requirements were the use of only inartificial materials and appropriateness of the interior design to the architectural concept of each house.
The best designs were extensively presented to the guests in a festive environment. After examination and animated discussion of the options offered the clients of Mosstroirekonstruktsiya made their choice. To count the votes a supervisory board was set up comprising four buyers and Mosstroirekonstruktsiya’s officials. Thus Grunwald inhabitants finalized the interior dйcor of their future homes as well as got a chance to meet their futures neighbours.
It was for the first time that such an event took place in Moscow. The idea was conceived and for the first time implemented in Russia’s Northern Capital by Construction Corporation Renaissance of St. Petersburg, an LSR Group company. On December 11, Renaissance of St. Petersburg also conducted a presentation of its projects Suvorovsky Residence and Dom u Morya that sparked a vibrant interest among the Muscovites.
Shortly before the event the conference hall of the Legion 1 business centre hosted a press conference devoted to the marketing action, LSR Group’s elite property development business in Moscow, implementation of new Mosstroirekonstruktsiya’s projects, particularly, the construction of Novy Balchug, a Class A+ business centre, and also the nearly 14 years of experience in developing elite property in St. Petersburg.
For reference:
ZAO Mosstroirekonstruktsiya was founded in 2001 to pursue a new business of LSR Group — real estate development in the Moscow region. The core business areas of ZAO Mosstroirekonstruktsiya include the construction of elite residential compounds, business class housing as well as commercial property of Classes A and B+ in prestigious locations within and outside of Moscow.
Grunwald elite compound is located near Moscow, at Skolkovskoye Shosse amidst relic woods. The development comprises 13 various-volume buildings of 6 to 7 stories ideally fitting into the surrounding landscape. The residents of the Grunwald compound will have at their disposal a standalone sports complex with a swimming pool. Diverse architectural solutions, self-sustained engineering life support systems, a large underground parking lot and overground parking spaces for guests, and the stylish landscape design of the compound make the area a perfect place to enjoy a comfortable life. The Grunwald project is to be completed in 2008.
Novy Balchug Class A+ business centre will be built in Moscow’s Central Administrative District, at 9 Sadovnicheskaya Street.
— Total area: 24,815 sq.m
— Flexible and open floor layout: up to 2,490 sq.m
— Underground 174-seat parking lot
— Advanced architectural solution of the faзade
— Panoramic views of the Kremlin and the Cathedral of Christ the Saviour
— Exclusive office space meeting the highest European standards of quality
— Ready for fitout
— Advanced engineering systems, fiber optic telecommunication lines and dedicated Internet connections
— Professional building management.
OJSC LSR Group is a diversified construction company founded in 1993 and operating in a number of complementary market segments. Its core business areas are building materials, construction and real estate development. The Group includes enterprises for extraction and processing of aggregates, production and transportation of building materials, and housing construction — from mass market large-panel housing to elite residential property built after designs made by leading domestic and foreign architects. LSR Group has enterprises and offices in St. Petersburg, Moscow, a number of cities in the Leningrad Region, in Lithuania, Latvia, Estonia, Ukraine and Germany. LSR Group employs nearly 15,000 people. In 2004, 2005 and 2006 the revenues of LSR Group were RUB 7,530.9 mln, RUB 13,085.5 mln, and RUB 21,110.8 mln respectively. For the six months of 2007, the Group’s revenues amounted to RUB 16,062.0 mln compared to RUB 9,336.4 mln for the same period last year. In July 2007, Moody’s Investors Service assigned a B1 rating to LSR Group; outlook — stable. In December 2007, LSR Group was awarded the Company of the Year National Award in nomination “Construction.”
Press Service, ZAO Mosstroirekonstruktsiya
+7 (499) 737-6817
pr@msr.lsrgroup.ru
www.msr-lsr.ru
Press Service, LSR Group
+7 (812) 314-1044
press@lsrgroup.ru
www.lsrgroup.ru