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The credit package is designed for private clients of the Brick Centre chain of shops. Any customer in any one of the four shops can purchase bricks and other goods on sale at the Brick Centre on credit for anything from 2250 to 180,000 roubles repayable over a period of up to 20 months. Credit can be registered on the spot by shop consultants within 30 — 40 minutes.
The provision of credit for the purchase of bricks and other goods on display at the Brick Centre was introduced to provide better consumer service and create more favourable conditions for customers, the greater part of whom are private builders. The introduction of consumer credit programmes is part of the strategy aimed at developing the Brick Centre chain of shops. This year, there are plans to open another two shops in the northern part of St. Petersburg.
The Brick Centre is the first specialist retail chain of shops, selling products from the Pobyeda LSR brick combine, which was opened in April, 2005. At present the Brick Centre chain consists of four shops in St. Petersburg and the Leningrad Region. These shops offer all the products manufactured by OAO Pobyeda LSR, as well as bricks made by well-known western manufacturers, building and decorating materials and accessory goods. In 2006, there are plans to open a further two shops in the north of St. Petersburg. Consultants at the Brick Centre shops give customers free advice on choosing materials and calculating the amounts necessary for building this or that structure from Pobyeda LSR bricks. They also give free demonstrations and training at the building sites in the use of autoclaved aerated concrete and RAUF stones, and (at extra cost) can arrange for delivery of the products to the building site.
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