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The decision to introduce the discount system was accepted by the company for the purposes of increasing retail company loyalty and creating the most attractive conditions for the retail purchase of bricks and associated building materials.
Today, plastic discount cards are recognized as one of the most popular means of attracting clients in many areas, like trade, medicine and insurance. Furthermore, the cards of regular customers provide advantages when it comes to effective market research, since they make it possible to provide a personalized data base on regular customers.
The Brick Centre chain of shops has two types of discount cards for its customers: a silver card and a gold card. A silver card, which gives the right to a permanent 3% discount, can be obtained by a customer, who has made a single purchase at a Brick Centre shop amounting to a minimum of 100,000 roubles, or who during the course of the previous year has made several purchases of bricks totalling no less than 200,000 (on production of the appropriate bills). The gold card, which gives its owner the right to a 5% discount, is issued after a single purchase of bricks amounting to not less than 500,000 roubles or to the same amount of brick purchases accrued over the preceding year. Discount cards at the Brick Centre do no bear the names of their owners, which means that they can be used by friends or relatives of the original customer. All the cards may be used in the raffles and lotteries organized by the Brick Centre chain of shops. However, the validity of the cards does not extend to sales periods, additional discounts or special product offers. Otherwise, there is no limit on the validity of the discount cards. Further information on the receipt and use of discount cards can be obtained from shops in the chain.
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